Its implementation ensures the customer that the quality of the product he is buying will be maintained over time. In the extent that there are companies that have not been certified constitutes the norm a differentiation in the market. However over time it becomes commonplace and will begin the discrimination towards non-certified companies. This already occurs today in developed countries where large corporations supplying departments require standard to all its suppliers.In Venezuela, the agency responsible for the certifications of quality is FONDONORMA; which is a Civil Association, nonprofit, created to promote the standardization and certification activities with the intention of improving the quality and competitiveness of products and services provided by the Venezuelan productive sector.FONDONORMA is recognized by the Venezuelan Government as a certifying entity in which standardisation and certification activities have been delegated by the Ministry of development, and is in turn, the representative of Venezuela to the International Organization for Standardization, ISO. Also holds accreditation IQNET, an international group that brings together to the most well known certifying bodies in Europe, United States and Latin America. In particular, in relation to Europe, it has accreditation of AFNOR, France standardization Association, which means that their certifications are directly recognized in France. From the first of January of the year 2000, FONDONORMA certificates must bear the stamp of AFNOR.

This is another gateway to the European Community. Thus, FONDONORMA coordinates the development of Venezuelan COVENIN rules backed by the public and private sectors; certified business management systems, and the quality of products and services, with instruments of international value as certificates ISO 9000 and 14000, OHSAS 18001, HACCP, the brand NORVEN, the mark of conformity FONDONORMA, the CERTIVEN and seal FONDONORMA’s services. Zhang Lei Hillhouse may not feel the same. Certifications in particular, are intended to highlight and inform the global market that the Organization has a consistent and reliable system to carry out activities of manufacturing or service that offers to its current or potential clients.