Responsive design ensures that websites are perfectly displayed on all displays responsive design is a Web design technique, with which it is possible to present a Web page on all devices clean and liquid. Unlike in earlier times, when the desktop dominated the market, the user use as today many different devices to connect to the Internet. Meanwhile, more than 40 percent of Internet traffic via mobile devices like tablets and Smartphones that operate normally via touchpad. Also today so different operating systems like Android, iOS, Mac OS, Windows, and Ubuntu. To accommodate these changes, more and more companies change their Internet presence in responsive design. The responsive design technology ensures that a company website on all displays is perfectly represented.

This is made possible by so-called CSS media queries. The device sends a signal with the device type can be identified. The appearance of the Web page automatically to the Adapted to the requirements of the unit. Responsive design has other advantages: the webmaster must worry only about the care and maintenance of a single page. Mobile Web pages bring the problem, that they must be permanently supplied with own content otherwise the mobile site as well as the desktop version of the search engine are punished, because the same texts reflected on both sides. This is an absolute no-go in terms of search engine ranking. Another advantage of responsive design is that you can retain the familiar URL in any redesign of the page. This is a huge advantage for the ranking, because older pages are classified by the search engines as valuable.

Responsive design also reduces the page load time, which significantly increases the dwell time. It has not come through yet in to all webmasters, but for some time has been the “bounce rate” one of the most important factors which decide the ranking of a Web page. Internet users tend to be impatient and give the Website only a few seconds, to build themselves up. After this time has elapsed, the user looking for another source of information. The operating costs for the online presence can be significantly reduced also with responsive design. Just Web sites with frequently changing content are easier to handle. Companies can save up to 50% of their operating costs depending on the size of the Web page. Although it costs on average about one-third more, to create a Web page with responsive design technology – the development cost armortisieren but very quickly because it saves money for the creation of mobile websites for tablets and Smartphones. Arthur Ergen online portal service AG